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Assistant Director for Admission and Athletics Liaison

The Assistant Director for Admissions performs all significant recruiting and admissions functions and serves the admissions needs of the constituents of the university. This includes but is not limited to evaluating, testing, and measuring the learning potential and academic achievement of prospective students and determining whether there is a good match between the student and the university.

Job Responsibilities


Travel within the state. Represent the university and promote the programs and opportunities available to students at high schools, college night programs, conferences, and other events as required.

Evaluate credentials submitted by applicants - reviewing admission essays, evaluating test scores, and conducting interviews to determine a student’s potential for success at Texas Lutheran University.

Make admission or denial recommendations based on a student’s academic credentials and other relevant factors. Such recommendations will be made with the goal of enhancing the academic standards and quality of the university and predicting the future success of the student.

Develop and implement an individual marketing plan. The plan will include knowledge of high school history; area alumni, clergy, and friends of TLU; competitors; and factors of influence.

Represent the university at high schools, college night programs, conferences, and other events as required.

Plan and carry out recruitment events that will attract quality students to the university and inform the public about programs offered by the institution.

Serve as guest speaker on higher education topics (e.g., the college search process, financial aid issues, scholarship services, etc.) for a variety of constituents, including but not limited to professional organizations, students, and parents.

Serve as the primary university contact for assigned territory, counseling prospective students and parents regarding academic programs of study, program requirements, and scholarship programs.

Ensure effective and timely communication with prospective students, parents, and other constituents.

Investigate complaints or disputes on behalf of constituents and work with appropriate staff to resolve such issues. Significant matters may include, but are not limited to the following: financial aid, scholarship, or academic program issues; admission credentials and documents; residence life; etc.

Participate in short range departmental planning by offering recommendations for departmental functions and goals.

Anticipate and investigate competitive products, programs, and services and make recommendations that would enhance TLU’s competitive edge in the market.

Participate in the development of university publications, student handbooks, etc., outlining academic services and university policies.

Make large and small group presentations to prospective students regarding programs offered by TLU.

Facilitate prospective student campus visits and interviews.

Coordinate special projects as assigned.


Maintain a professional image.

Keep the work environment neat and orderly.

Maintain a safe environment through adherence to all safety procedures.


Work as a team player, supporting and assisting other employees.

Identify and participate in resolution of departmental/institutional problems with continuous quality improvement as a goal.

Enhance team effectiveness through dependability.

Customer Relations

Make customers feel welcome and respected as individuals, treating them with courtesy and dignity.

Exhibit appropriate behavior in customer areas.

Demonstrate essential telephone courtesy.

Perform other related duties as assigned or requested.


Education Bachelor’s degree is required

Experience Between two and five years of related (higher education, public relations, or marketing) experience is preferred

Knowledge, Skills Excellent critical thinking skills & Abilities Excellent oral and written communication skills

Knowledge of computers and communication technology, to include MS Office and Technolutions-Slate

Excellent problem-solving ability

Excellent leadership and time management skills; must be a self-starter

Considerable judgment is required to work independently and make decisions based on precedent and established policy

Ability to maintain a high level of confidentiality

Excellent telephone skills and a willingness to be a part of an aggressive telemarketing plan

Physical Demands

Work is primarily sedentary. Some lifting is required (approximately 25 pounds).

Manual dexterity to efficiently operate a computer keyboard and other business machines is required.

Working Conditions

Work is generally performed indoors in a typical office setting. Travel, including overnight travel, is required.

Attendance at weekend and evening events is required.

Organizational Data

This is an exempt position, which does not supervise other staff, but may supervise student workers.

Please submit an application (found on website), resume, and the contact information for at least three professional references to:

Human Resources

Texas Lutheran University

1000 W. Court Street

Seguin, Texas 78155

FAX: (830) 372-6409