Zach Plunk

Zach Plunk

Assistant Professor
Department of Business Administration
Division of Business Administration

Division of Business Administration Business Administration

Specializations

  • Consumer Behavior
  • Decision Making
  • Atmospherics
  • Experimental Design

Publications and Presentations

  • “The Sad Melody Effect: The Influence of Sad Music on Prosocial Behavior.” Paper accepted as a competitive paper at the Society of Consumer Psychology Conf., Las Vegas, NV 2025
  • “What Contributes to Vocation?” Pedagogy talk at the Christian Business Fellows Association Conf., Grand Rapids, Michigan 2024