Hernandez, M., L. Ortiz and C. Portillo (2025). “Exploring the Effects of Influencer Marketing Fatigue on Purchase Intentions.” Academy of Marketing Science Annual Conference, Montreal Canada. (Accepted for presentation).
Ortiz, L., C. Portillo and M. Hernandez (2025). “The State of Employment, Skill Strengths, and Challenges for Gen Z: How the Next Professional Generation is Performing at Work and Why it Matters.” Association for Business Communication Annual Conference, Tulsa OK. (Accepted for presentation).
