Texas Lutheran University to Launch The Great Give
January 23, 2013
Mark your calendars for The Great Give! Texas Lutheran University will launch its first virtual giving campaign starting at midnight on Friday, March 1, 2013. The Great Give is a 24-hour online giving campaign that will involve the entire campus and community in supporting TLU. The Great Give is an opportunity for TLU alumni, friends, students, faculty, staff and Seguin community to show support for this great university. We are inviting the Seguin community to participate in this day of support for TLU in honor of TLU’s 100th year in Seguin, which we are celebrating during our current academic year.
The Great Give was created to support all programs, students, faculty, and staff through The Texas Lutheran Fund. However, all gifts, regardless of designation will count toward participation in this campaign. Gifts of any size are welcome and will be accepted online at www.tlu.edu/greatgive on March 1. Students, alumni, faculty, staff, parents, friends of Texas Lutheran University are encouraged to participate.
Using social media, such as Facebook and Twitter, as well as an event website, ensures that The Great Give has a strong web presence and allows the university community to spread the word and encourages others to participate. A virtual event means that there is not a single location, but virtually unlimited places from which to participate. You will be able to track the progress of the campaign via twitter @TXLutheranFund, #tlugreatgive and on The Great Give website. We will also send updates on dollars raised and the number of donors who have participated throughout the 24-hour period. “Whether it is Facebook, Twitter or another form of social media, many within the TLU community are tied to the university through an online network,” said Taylor Carleton, director of alumni relations.
While an online giving campaign is new to TLU, it is an idea that has gained momentum in philanthropic communities in Minnesota, Ohio, Virginia, Pennsylvania, and Florida. “We want this campaign to be a fun and exciting way for the TLU and Seguin community to get involved in philanthropy, and we want to highlight the importance of philanthropic support and what it can do for TLU and the students that we serve,” said Vice President of Development and Alumni Relations Rick Roberts.
Last year over 300 donors gave through TLU’s secure online giving website totaling over $83,000 (51% increase over the previous year). Giving online is fast, easy, and secure. Online giving helps by cutting down on paper and postage costs which saves the university valuable resources and allows us to put your gifts to work in a more effective and productive manner.
“I encourage the entire TLU community to join in The Great Give,” said President Stuart Dorsey. “Over the course of 24 hours, everyone—students, faculty, staff and alumni—has the opportunity to impact this university by making an online gift.”
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