Live To Inspire: Jessica Domel ’07

July 7, 2015

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If you’ve ever wondered where the potato chips or strawberries at the local grocery store come from, Jessica Domel '07 probably knows. As a field editor for the Texas Farm Bureau (TFB), Domel travels across the state talking to farmers and ranchers not only about their crops, but also about the issues that impact them most.

Along with writing articles for publications like Texas Agriculture and Texas Neighbors, Domel voices video stories for the TFB segment on RFD-TV and TFB YouTube videos. She’s also an occasional contributor to the TFB consumer blog, Texas Table Top, and regularly tweets or posts to social media on behalf of the bureau.

Although Domel grew up in Stephenville, she spent many days at her grandfather’s 130-acre farm in Georgetown. Her father now manages the daily operations, including the cattle and corn and wheat crops. Whether she’s traveling to the Rio Grande Valley or coming back from the panhandle, Domel still makes time to visit her family’s farm on the weekends.

“Working for the Texas Farm Bureau gives me the chance to combine my passion for reporting with our family farm,” Domel said. “I like to say I help people share their stories and help them explain where they’re coming from. By working closely with video and radio, we can show their stories to people on radio and TV.”

One of Domel’s favorite stories, From Ranger To Rancher, profiled Purple Heart recipient Josh Eiler.

“Josh was able to save a lot of money while he was overseas and when he came home, he used that money to start a cattle ranch,” Domel said. “This was someone who had no background in cattle ranching but he had such a passion for his country and the land. It’s an amazing story.”

Before joining the TFB, Domel was assistant news director at KWED 1580 AM Radio and the Seguin Daily News. Domel says she knew in seventh grade that she wanted to be a reporter, and Texas Lutheran University gave her the skills needed to excel in the fast-paced world of media.

“I meet lots of TLU graduates in my business and we’re all so proud of the experience we had there,” Domel said. “The bonds formed at TLU are so tight and you don’t get lost in the crowd. TLU students can try so many different things to see where they fit. I always knew I wanted to be a reporter, but the best lesson I learned at TLU was that in this industry you have to diversify. You need to know how to take photos, lay out pages, and understand how to work for radio and TV. TLU allowed me to learn all of those things.”

Watch Domel’s story about Catalena Hatters and how one family’s tradition has become part of Texas culture.


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