Alumni-owned Brewery a Staple in Seguin Community
July 15, 2018
Brian Wallace ’06 had no idea that taking a keg of Oktoberfest to an engagement party would one day lead to opening his own brewery. Wallace, and his business partner Shaun Washington ’07, knew they had the potential to establish a strong brand and make great beer. Located in historic downtown, Seguin Brewing Co., has come a long way in just a few short years.
“I remember drinking some beer at Brewster’s Pizza in Wimberley and thought it was good,” Wallace, a kinesiology major and former TLU baseball player, said. “I didn’t know craft beer was actually a thing, but it got me thinking about making my own. The second beer I ever made was our Honey Pecan #5 and it was so good. That’s actually why it’s number five because it took us five times to recreate that first flavor. When I took the keg of Oktoberfest to that party, Shaun was drinking it and loving it. He said if you ever decide to do this as a business give me a call. So, I worked on a business plan and sent it to him. I invited him to come brew with me and he was on board.”
Seguin Brewing Co. owners and co-founders Shaun Washington, left, and Brian Wallace.
Washington, who has spent his entire career in food and beverage sales, says it has been surreal to watch their business grow from just a vision to a place people from all over seek out.
“There were plenty of times where you second guess a decision but then it comes to life better than you could imagine,” Washington, a business major and former TLU football player, said. “Long term, we are striving for a sustainable business that can bring joy and serve as a meeting space. Seguin and TLU have always embraced me so being able to bring something into the community that wasn’t here before is awesome. The brewery has really become a place for all generations of Bulldogs to come in and enjoy time together.”
With so many local ties, the duo always knew they wanted to create a business that was truly part of the community. Their motto is simple: make beer people will like.
“The reception from the community has been great,” Wallace said. “There’s some negative connotation about craft brewing, but we always say we’re beer enthusiasts and not beer snobs. We’re all about helping other local small businesses promote themselves and working together. We see the value in that.”
That community aspect—along with their dedication and determination to create a successful business—stems from their time at TLU. As former student-athletes, both Wallace and Washington say their professors, coaches, and friends have made a huge impact on their lives and the work ethic of Seguin Brewing Co.
“It seems Brian and I reference TLU on a weekly basis,” Washington said. “Being at a smaller school in DIII sports, you learn to overcome obstacles and be persistent in accomplishing your goals. We learned that you have to work hard, get up earlier than the competition, and do the little things right. That’s what really makes the difference. We learned to take pride in everything we did whether that was in the classroom or on the field because we represented more than ourselves.”
Now, with their beers in around 100 retailers, Wallace and Washington are looking toward to next step.
“We always say if we take care of the small things the big things will come,” Washington said. “I’m not quite sure what the future truly holds, but it could be becoming a regional brewery or staying hyper local with food, entertainment, and of course, beer on site. We always remember that no one can stop you from pursuing your dreams other than yourself. That’s the daily battle you must win to get a little better each and every day.”
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