The Great Give
24-hour online giving campaign in support of TLU
|About Great Give|
Mark your calendars for The Great Give! Texas Lutheran University will launch its virtual giving campaign starting at midnight on Friday, April 4, 2014. The Great Give is a 24-hour online giving campaign that will involve the entire campus and community in supporting TLU. The Great Give is an opportunity for TLU alumni, friends, students, faculty, staff and Seguin community to show support for this great university.
The Great Give was created to support all programs, students, faculty, and staff through The Texas Lutheran Fund. However, all gifts, regardless of designation will count toward participation in this campaign. Gifts of any size are welcome and will be accepted online at www.tlu.edu/greatgive
on April 4. Students, alumni, faculty, staff, parents, friends of Texas Lutheran University and the Seguin community are encouraged to participate.
Using social media, such as Facebook and Twitter, as well as an event website, ensures that The Great Give has a strong web presence and allows the university community to spread the word and encourages others to participate. A virtual event means that there is not a single location, but virtually unlimited places from which to participate. You will be able to track the progress of the campaign via twitter @TXLutheranFund, #tlugreatgive and on The Great Give website. We will also send updates on dollars raised and the number of donors who have participated throughout the 24-hour period. “Whether it is Facebook, Twitter or another form of social media, many within the TLU community are tied to the university through an online network,” said Taylor Carleton, director of alumni relations.
While an online giving campaign is new to TLU, it is an idea that has gained momentum in philanthropic communities in Minnesota, Ohio, Virginia, Pennsylvania, and Florida. “We want this campaign to be a fun and exciting way for the TLU and Seguin community to get involved in philanthropy, and we want to highlight the importance of philanthropic support and what it can do for TLU and the students that we serve,” said Vice President of Development and Alumni Relations Rick Roberts.
In 2012, over 300 donors gave through TLU’s secure online giving website totaling over $83,000 (51% increase over the previous year). Giving online is fast, easy, and secure. Online giving helps by cutting down on paper and postage costs which saves the university valuable resources and allows us to put your gifts to work in a more effective and productive manner.
“I encourage the entire TLU community to join in The Great Give,” said President Stuart Dorsey. “Over the course of 24 hours, everyone—students, faculty, staff and alumni—has the opportunity to impact this university by making an online gift.”
|Great Give 2013|
Texas Lutheran University thanks all of its supporters for making our first ever online giving campaign a success. After 24 hours tweeting, posting and gathering, we not only reached our goal, we exceeded it!
In its inaugural year, The Great Give brought in a grand total of $52,218.31, surpassing its goal of $50,000. With an average gift of $136.51, 236 donors were able to contribute to The Texas Lutheran Fund (TTLF) and various programs across campus. The largest amount of donations went towards the Annual Scholarship Fund, allowing more students to be recognized for their academic excellence. The generous donation of two $10,000 challenge gifts from the TLU Board of Regents provided a strong foundation for giving. Robin Melvin, Chair of the TLU Board of Regents, and board member Susan Evers both pledged to match $10,000 each during the March 1, 2013 event.
View the 2013 Great Give report